By any other, it’s so much better
Another current example that history’s no one-and-done deal: the word “Squ*w” is a racial slur described against Native women. In its original context, colonists used it for the indigenous women they were raping, assaulting, and murdering. Surprise surprise when “Squ*w Bread” was found listed as the first option on local House of Bread’s website. HoB hasn’t responded amidst yo-not-cool Yelp reviews, but as Maya Angelou advises, “…when you know better, do better.” Your move, HoB.